近年来随着我国水行业的发展,相关生产企业也开始逐渐重视各种媒体来推动企业销售并不断树立自己的品牌优势。但一些企业片面地以广告价格低来作为选择广告杂志媒体的做法是值得商榷的。决定媒体广告价格的主要因素为:媒体的品牌、媒体的覆盖面(发行量)、媒体的有效受众对象。权威 In recent years, with the development of China’s water industry, related manufacturing enterprises have also begun to pay more attention to various media to promote their sales and constantly establish their own brand advantages. However, some companies unilaterally low advertising prices as the choice of advertising magazine media approach is questionable. The main factors that determine the price of media advertising are: media brand, media coverage (circulation), the media, an effective audience. authority