经济全球化时代也是价值快速转移的时代,需要企业具备前瞻、开放、整合的能力,按照价值转移趋势,调整战略,确立未来生存发展目标。邓正红企业软实力理论强调,企业生存的意义不在利润而在于价值,只有专注于价值创造的企业,才能获得持续的盈利。在全球化的价值转移大趋势下,考验企业的不是传统意义上的由内向外的经营管理能力,而是企业长期积累并能放眼未来的软实力。 The era of economic globalization is also an era of rapid transfer of value. Enterprises need forward-looking, open and integrated capabilities. In accordance with the trend of value transfer, the strategy is adjusted to establish the goal of future survival and development. Deng Zhenghong’s theory of enterprise soft power emphasizes that the meaning of an enterprise’s existence is not profit but value, and only the enterprise focused on value creation can obtain sustainable profitability. In the global trend of value transfer, the test of enterprises is not the traditional internal and external management capabilities, but the long-term accumulation of enterprises and can look to the future soft power.