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独播剧是电视剧市场竞争的高级阶段,是电视媒体的战略性资源,是客户广告传播的新利器,是与电视媒体战略合作的新焦点。魅力独“剧”、客户体味银鹭食品:2007年初安徽卫视开播《独播剧场》,首播大戏《天国的阶梯》时,银鹭食品就慧眼独具,独家赞助播出,随着《独播剧场》收视的爆炸性增长,银鹭2007上半年在全国销售增长了50%,立竿见影的市场力证明了独播剧的高价值。在2007年9月安徽卫视为上星十周年献礼,同时推进独播剧战略,
The independent broadcast drama is the advanced stage of competition in the TV drama market. It is a strategic resource for the television media, a new weapon for advertising clients, and a new focal point for strategic cooperation with the television media. Charm of the single “drama ”, customers appreciate Silver Heron food: Anhui Satellite TV broadcast in early 2007, “one-man theater”, the premiere drama “Stairway to Heaven”, Yinlu unique food, exclusive sponsored broadcast, with the “ Single-broadcast theater ”ratings of explosive growth, Silver Egret in the first half of 2007 sales in the country increased by 50%, the market power immediately proved the high value of the independent broadcast drama. In September 2007, Anhui Satellite TV presented the tenth anniversary of the star and at the same time promoted the strategy of the independent broadcast drama,