近期,国内的明星真人秀节目,如浙江卫视的《奔跑吧,兄弟》、湖南卫视的《爸爸去哪儿》以及东方卫视的《极限挑战》等都深受广大观众的喜爱,节目收视率不断创出新高,但这些节目大部分都是引自国外版权,内容鲜有本土特色,本文针对这一问题,结合国外成功案例,从题材选择、规则设置与视听细节三个角度对我国明星真人秀的本土化对策进行了分析。 Recently, the domestic reality TV shows such as Zhejiang Satellite TV’s “Running, Brothers,” Hunan Satellite TV’s “Where Did Dad Go”, and Dragon TV’s “Ultimate Challenges” are well received by the audiences. But most of these programs are derived from foreign copyright, the content rarely native features, this article addresses this issue, combined with successful cases from abroad, from the theme selection, rules setting and audio-visual details from three perspectives of China’s reality show Localization strategy was analyzed.