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相知多年值得托付——“中国人寿”在保险品牌中突围北京第一企画广告有限公司选送广告主:中国人寿保险有限公司实施时间:2004年实施范围:全国核心策略:提供丰富的“品牌体验”是提高其品牌忠诚度的正确方法创新点:赋予了中国人寿更具亲和力、人性化、高品质的元素点评本案从塑造每个人心目中自己的屋檐,洞察消费者对中国人寿品形象现状的认知开始,紧扣消
Knowing that many years deserved to be entrusted - “China Life” Breakthrough in Insurance Brands Beijing No.1 Advertising Co., Ltd. Advertiser: China Life Insurance Co., Ltd. Execution Time: 2004 Implementation Scope: The National Core Strategy: Provide a wealth of “brand experience” Is the correct way to improve its brand loyalty Innovative point: given China Life more affinity, humane, high-quality elements Comments The case from shaping the eaves of everyone in their own eyes, insight into the consumer status of Chinese life image recognition Know the beginning, the close elimination