随着全球范围内环保意识与市场营销的日益结合，绿色营销将成为企业把握未来市场的竞争手段。美国著名营销学专家菲利普·科特勒教授在其所著（营销管理：分析、计划和控制）一书中曾阐述过社会市场营销观念。其基本内容是：企业提供产品，不仅要满足消费者的需要和欲望，而且 With the growing global awareness of environmental protection and marketing, green marketing will become the competitive means for enterprises to grasp the future market. Professor Philip Kotler, a famous American marketing expert, described social marketing concepts in his book (Marketing Management: Analysis, Planning and Control). Its basic content is: companies to provide products, not only to meet the needs and desires of consumers, but also