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进入到21世纪,品牌和名牌越来越成为中国经济生活主旋律的重要组成部分。与上个世纪谈品牌和名牌不同的是,本世纪更加强调从世界经济全球化的高度来看品牌问题。于是,人们提出了向世界名牌进军的口号。那么什么是世界名牌?我国为什么要提出“向世界名牌进军”的战略口号以及如何向世界名牌进军?带着一系列问题,本刊记者采访了中国名牌战略推进委员会副主任、中国名牌培育委员会主任、品牌中国产业联盟主席艾丰先生。
Into the 21st century, more and more brands and brand names become an important part of the main theme of China’s economic life. Different from talking about brands and brand names in the last century, this century has placed greater emphasis on brand issues from the perspective of global economic globalization. As a result, people made the slogan to enter the world famous brand. So what is the world famous brand? Why should China put forward the “brand to enter the world ” strategic slogan and how to march into the world famous brand? With a series of questions, the reporter interviewed the Chinese famous brand strategy promotion committee deputy director, China famous brand cultivation Committee Chairman, Mr. Ai Feng, Chairman of Brand China Federation of Industry.