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搜索引擎时代开创了一种新的互动营销方式,它可以为所有网民和企业行销业者提供更多的价值。不仅仅是找音乐、电影、旅行、租房,在我们不断在寻找某些特定信息、特定产品服务的时候,我们突然发现,几乎所有行业信息都可以借由搜索引擎搭建的平台来实现。和传统营销推广方式相比,网络搜索营销不受时间、地域限制,便捷、高效的特点尤为突出,而随着中国互联网的普及与深入发展,中国网络搜索营销市场呈井喷式增长,已经成为各大互联网公司重点攻克方向,而直接在浏览器地址栏中敲入关键字进行搜索的地址栏搜索,正在迅速崛起,成为带动搜索市场的新生力量。
The search engine era opens up a new way for interactive marketing that delivers more value to all Internet users and business marketers. Not only looking for music, movies, travel, rental, as we are constantly looking for certain information, product specific services, we suddenly found that almost all of the industry information can be achieved through the search engine to build a platform. Compared with the traditional marketing methods, the online search marketing is not limited by time, geographical restrictions, convenience and high efficiency. With the popularization and further development of the Internet in China, the online search marketing market in China has seen a spurt of growth and has become the Big Internet companies focus on capturing the direction, and directly in the browser address bar typing keywords search bar address search, is rapidly emerging as a new force driving the search market.