做别人认为不可能的事。１９８７年，通用食品公 司、宝洁公司和雀巢公司几乎占领了美国咖啡市场的９０％，他们以合作联手的方式控制着全美咖啡市场；并不担心会有新公司抢走他们一部分市场。这时一家新兴的咖啡公司──明星咖啡连锁公司开始了对市场的再次深入调查。通过调查 Do what others think impossible. In 1987, General Foods, Procter & Gamble and Nestle took up nearly 90% of the U.S. coffee market. They controlled the nation’s coffee market in a cooperative way; they did not fear that some new companies would take away some of their markets. At this time a rising coffee company ─ ─ Star Coffee chain began an in-depth investigation of the market again. Through investigation