由于企业文化、学习型组织等新兴科学的导入,企业越来越重视理念建设,一些带有时代特色、展示时代精神,具有感召力和凝聚力的科学理念被接纳、张扬,发挥了很好的文化作用。但也有不少企业被五颜六色的理念弄得眼花缭乱,无所适从。笔者认为,企业的理念建设必须重视两点,一是从企 Due to the introduction of emerging sciences such as corporate culture and learning organization, enterprises attach more and more importance to the construction of philosophy. Some scientific concepts with the characteristics of the times, the spirit of the times, charisma and cohesion are accepted, publicized and have a good culture effect. But there are also many companies have been dazzling colorful ideas, know what to do. The author believes that the concept of building enterprises must pay attention to two points, one from the enterprise