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旅游综合体是推动旅游产业升级的主力引擎,对于提升城市品牌形象、促进产业融合,推动新型城镇化发展等方面都有巨大作用。目前我国各地旅游综合体发展迅速,本文分析了宁波旅游综合体发展现状及存在的问题,提出了促进旅游综合体优化发展策略,对其他沿海城市旅游综合体开发具有一定的借鉴意义。旅游综合体,是以旅游资源为基础,以旅游休闲度假为导向,以土地综合开发为手段,以高品质服务为保障,以互动发展
Tourism complex is the main engine to promote the upgrading of tourism industry, and plays an important role in promoting the city brand image, promoting industrial integration and promoting new urbanization. At present, the tourism complexes in all parts of China are developing rapidly. This paper analyzes the status quo and existing problems of the tourism complexes in Ningbo and puts forward some strategies to promote the optimization and development of tourism complexes. It is of some reference to the development of tourism complexes in other coastal cities. Tourism complex, is based on tourism resources, tourism and leisure-oriented, comprehensive development of land as a means to high-quality services for the protection of the interactive development