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宏基电脑公司过去实行的是二级代理体制,通过总代理商分销给二级代理。随着市场的发展,这种体制的弱点逐渐突显出来:公司对代理商的支持只能做到总代理一级,二级代理要靠总代理去支持。由于总代理商的忠诚度普遍不高,公司对下一级代理商的支持往往被总代理截留,甚至总代理会利用这些优惠去打价格战,二级代理商的积极性受挫。并且由于国内商业环境和厂商
Acer computer company in the past is implemented two agency system, distributed to the two agents through the agent. With the development of the market, the weakness of this system gradually becomes obvious: the company's support to the agents can only be done at the general agent level, and the second level agents rely on the general agent to support it. As the general loyalty loyalty is not high, the company's support for the next agent is often intercepted by the general agent, and even the general agent will use these benefits to fight the price war, two agents frustrated enthusiasm. And because of the domestic business environment and manufacturers