The influences of plastic deformation, aging treatment, and alloying elements on the texture of Cu-Cr-Zr alloys were explored. The texture component and intensity of Cu-Cr-Zr alloys under various working conditions after aging treatment were characterized using the orientation distributing function (ODF). The influence of Zr content on the texture of Cu-Cr-Zr alloys was also analyzed. The reduction pass and deformation level were primary factors influencing the texture. Rolling texture appeared in a rolled plate and the fibrous textures of {111} and {001} were detected after 80% deformation. Fibrous texture with a main constituent of {111} improved the tensile strength of the alloy wire. The texture contents of {110} and {110} were predominated, whereas, those of {113} and {112} were in the minority in the Cu-Cr-Zr alloy with a higher Zr content (>0.5wt%).However, in the samples with a lower Zr content (