驰名商标是市场经济不断成熟的产物,也是生产,经营者持续培养的结果,为了鼓励生产者、经营者重视对品牌的创建,并使生产、经营者对商标的投入得到相应的回报,法律各个部门都从不同层面对驰名商标进行了不同层面的保护,本文仅从民法方面探讨驰名商标的认定、保护范围、法律保护制度等方面探讨驰名商标的民法保护及其完善。 Well-known trademarks are the products of the maturing market economy. They are also the result of continuous cultivation by producers and operators. In order to encourage producers and operators to attach importance to the creation of brands and to make their investments in trademarks go correspondingly, Departments from different levels of well-known trademarks at different levels of protection, this article only from civil law to explore the recognition of well-known trademarks, the scope of protection, legal protection system and other aspects of well-known trademarks of civil law protection and its improvement.