论文部分内容阅读
企业集团财务公司是国内金融市场的重要组成部分,是产业资本向金融资本延伸的最直接产物。在国民经济保持较快速度发展,集团企业综合实力不断增强的背景下,设立财务公司是企业集团实现集团化、集约化管理的必由之路。伴随着财务公司群体的快速扩张,财务公司自身掌握的金融资源不断扩大,更多地承担起集团内部资源总体管理和调配职能。因此,财务公司客户营销对集团客户营销的提升作用以及为银行带来的持续综合收益也越来越大。商业银行需紧跟市场,合理规划,促进银财合作业务纵深发展。
The corporate group financial company is an important component of the domestic financial market and the most direct product of the extension of industrial capital to financial capital. Under the background of the relatively rapid development of the national economy and the continuous enhancement of the overall strength of the group companies, the establishment of a financial company is the only way for the group to achieve group and intensive management. With the rapid expansion of financial company groups, the financial resources that financial companies themselves have been continuously expanding, and more to assume the overall management and deployment of resources within the group. Therefore, the marketing role of the financial company’s customer marketing to the group’s customers and the continuous comprehensive benefits it brings to the bank are also growing. Commercial banks need to keep abreast of the market and make rational plans to promote the in-depth development of the banking and financial cooperation business.