良好的形象是企业的重要无形资产,是企业核心竞争力的重要组成部分,也是增强队伍凝聚力和员工自豪感的重要基础。工会是企业与员工的桥梁和纽带,工会作用的发挥将对中国石油开展的“重塑企业良好形象大讨论”活动的深入开展产生积极影响。大庆油田物资公司工会发挥自身优势,找准切入点,助力企业形象重塑。发挥宣教优势为重塑企业形象凝聚思想共识在信息多元、价值观多元的形势下,物资公司工会将 A good image is an important intangible asset of an enterprise, an important part of an enterprise’s core competitiveness, and an important foundation for enhancing team cohesion and employee pride. Trade unions are the bridge and link between enterprises and employees. The role played by trade unions will have a positive impact on the “in-depth discussions on reshaping the good corporate image” held by PetroChina. Daqing Oilfield Materials Company unions to play their own advantages, identify the entry point to help reshape the corporate image. To play the advantages of missionary remodeling corporate image Convergence of ideological consensus In the information diversity, values ​​and diverse situations, the material company unions will