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记者从8月在大连结束的中国高校市场学研究会年会获悉,中国营销专家们认为,面向21世纪,制定企业的市场营销战略是中国企业走向成功的关键。这是众多与会学者经过3天研讨达成的共识。此次研究会年会引起了各界重视,参加会议的各级领导、专家150余人,进行广开言路的研讨。大连市副市长陈政高把市场营销视为企业生死攸关的生命线,市场营销搞好了就兴,搞差了就亡。他强调企业家必须是营销专家,策划专家,企业要逐渐培养过硬的市场营销人员,先营销市场,再组织生产。内蒙古赤波饮料集团公司总经理辛风林、大连智业企划有限公司总经理薛强、大连酒厂厂长李志勇、大连衬衫厂厂长曲禄生、大连真爱果汁有限公司经理张万生等企业家积极参与研讨,他
The reporter learned from the annual meeting of the China University Marketing Research Association that concluded in Dalian in August that Chinese marketing experts believe that in the 21st century, formulating corporate marketing strategies is the key to Chinese companies’ success. This is the consensus reached by many scholars after three days of discussion. The annual meeting of this research meeting has aroused the attention of all walks of life. More than 150 leaders and experts at various levels attended the meeting to conduct discussions on a wide range of topics. Chen Zhenggao, deputy mayor of Dalian City, regards marketing as the lifeline of the enterprise. The marketing is done well, and he will die when he is poor. He emphasized that entrepreneurs must be marketing experts and planners, and companies must gradually cultivate excellent marketing personnel, first market the market, and then organize production. Xin Fenglin, General Manager of Inner Mongolia Chibo Beverage Group Co., Ltd., Xue Qiang, General Manager of Dalian Zhiye Planning Co., Ltd., Li Zhiyong, Director of Dalian Winery Co., Ltd. Qu Lusheng, Director of Dalian Shirt Factory, and Zhang Wansheng, Manager of Dalian Zhenai Juice Co., Ltd. actively participated in the seminar. ,he