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蓝色光标的总经理赵文权认为,目前对公关公司作用的错误认识有两种:一是公关公司就是在报纸上发表文章的,另一种是公关公司是无所不能的,这两种错误的认识都给公关公司的发展带来了障碍。公关公司是服务分工社会化的结果,公关公司把企业的一部分市场工作分担了,并且把它做得更专业。但公关公司更多的价值还体现在为企业提供市场战略服务上。迪思公关公司的副总经理蓝莉介绍,在国外,公关公司是以企业的市场合作伙伴身份出现,为企业提供的是市场战略方面的咨询服务,与企业的销售合作伙伴(比如代理商)一样,是企业发展不可缺少的一部分。
Zhao Wenquan, general manager of the blue cursor, believes that there are currently two kinds of misunderstandings about the role of public relations companies: one is that public relations companies publish articles in the newspapers, and the other is that public relations companies are omnipotent. These two kinds of mistakes Knowledge has brought obstacles to the development of PR firms. The PR firm is the result of the socialization of the service division of labor and the PR firm shares part of the marketing work in the business and makes it more professional. However, more value for public relations firms is also reflected in the provision of strategic marketing services for enterprises. Di Lisi, vice president of public relations company introduced Blue Li, in foreign countries, the public relations firm is the identity of the market as a business partner for enterprises to provide market strategy consulting services, and business sales partners (such as agents) Same, it is an indispensable part of enterprise development.