我们通常讲电视是一种行业。现在讲,叫作产业。总之,它是一个具有生产性质的范畴,所以必然涉及经营。 电视是一种具有特殊性质的产业。它所追求的产业功能和“喉舌”功能完整统一的内涵是党性、人民性,经济效益、社会效益的完整统一。宣传是它的主功能和“经营主线”。研究电视产业的立足点和归结点都在于寻找出一条能够充分保证电视“喉舌”功能得以发挥的产业路子。通过产业、“喉舌”两个功能的契合,达到在市场条件下发展中国特色的电视事业的最高目标。这一目标在整个电视工作中带有根本性的意义。 从严格意义上讲,电视台是播出机构,它主营的 We usually talk about television as an industry. Now say, called industry. In short, it is a category of production, so it must involve business. Television is a kind of industry with special characteristics. The connotation of the complete and unified industrial function and “mouthpiece” function it pursues is the complete unification of party spirit, peopleness, economic benefits and social benefits. Advocacy is its main function and “operating mainline.” The study of the TV industry’s foothold and the bottom line lies in finding an industry that can adequately ensure that the television “mouthpiece” function can be played. Through the combination of the two functions of industry and “mouthpiece”, the highest goal of developing the TV business with Chinese characteristics under market conditions will be reached. This goal has a fundamental meaning in the entire television work. In the strict sense, the television station is the airing agency, which is its main business