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世界经济论坛发布的《旅游竞争力报告》(2011)显示,中国旅游竞争力中“旅游亲和力”这一指标的得分和排名比较靠后,这制约了我国旅游业的进一步发展。本文从亲和力概念探源入手,探讨了旅游亲和力的概念,并对旅游景区亲和力进行了界定。在对旅游竞争力报告亲和力评价指标分析的基础上,结合国外旅游亲和力实践,尝试着构建了旅游景区亲和力评价指标体系。最后结合山东泰山景区的亲和力建设现状,提出了旅游景区亲和力建设的相关建议对策。
The Report on Tourism Competitiveness (2011) released by the World Economic Forum shows that the “tourism affinity” in China’s tourism competitiveness is relatively poorly scored and ranked, which restricts the further development of China’s tourism industry. This article starts with the exploration of the concept of affinity, discusses the concept of tourism affinity, and defines the affinity of tourist attractions. Based on the analysis of the evaluation index of affinity of tourism competitiveness and the practice of foreign tourism affinity, this paper attempts to construct the evaluation index system of affinity of tourist attractions. Finally, combining with the status quo of affinity construction in the scenic area of Taishan in Shandong Province, the relevant suggestions and measures for the establishment of affinity of tourist attractions are put forward.