长达十年的研究为全球企业揭示了未来十年的最佳研发战略。确保企业研发成功是每个高管的工作重心。不过,创新投资实际带来怎样丰厚的回报方面相差悬殊。因此,研发常常被视作黑盒子(black box):大笔资金投入进去,创新型产品和服务却只是偶尔出现。思略特咨询公司(Strategy&)《全球创新1000强》是针对全球最大的1000家上市公司开展的研究,研究的目的之一就是阐明事实,并找到各种各样的企业都可以运用的普遍性原则。 A decade-long study reveals the best strategy for research and development for the global business over the next decade. To ensure that the success of corporate R & D is the focus of every executive's work. However, there are significant differences in how lucrative returns actually make innovative investments. Therefore, research and development is often seen as a black box: large sums of money are invested in innovative products and services that are only infrequent. Strategy & Innovation The Global Innovation 1000 is a study of 1,000 of the world's largest publicly traded companies. One of the goals of the study is to clarify the facts and find commonality across a broad range of businesses in principle.