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时隔十几年后,中兴的高端手机系列Axon天机有了代言人:郎朗。而上一个代言人还是小灵通时代2003年的李连杰。借助美国渠道商和体育营销,公开数据显示,中兴手机已成为美国第四大手机厂商,仅次于苹果、三星和LG,在美国累计销售达3000万部。通过成功的NBA营销,在美国品牌知名度达到34%。然而,在国内,随着开放渠道的崛起及消费者的改变,去年一年,对于中兴来说日子并不好过。数据显示,2015年中兴智能手机实际发货量5600万部,距离2015年年初制定的6000万部目标还有400万部的距离。而影响最大的是国内发货量,只有1500万部,这一成绩与华为、OPPO、VIVO、魅族等手机厂商相
After a lapse of ten years, ZTE’s high-end mobile phone Axon secret series has a spokesman: Lang Lang. The last spokesman or PHS era 2003 Jet Li. With U.S. channel operators and sports marketing, public figures show that ZTE has become the fourth-largest mobile phone manufacturer in the United States, second only to Apple, Samsung and LG and has sold 30 million in the United States. Through successful NBA marketing, brand awareness in the United States reached 34%. However, in China, with the rise of open channels and the change of consumers, last year was not so good for ZTE. Data show that in 2015, the actual shipments of ZTE smartphones reached 56 million units, and there are still 4 million distances from the 60 million targets set in early 2015. The biggest impact is the domestic shipments, only 15 million, the results and Huawei, OPPO, VIVO, Meizu and other handset manufacturers phase