企业报是不同于党报、晚报、都市报、行业报的一种独特媒体,它由企业创办,为企业服务。这种特殊性决定了企业报在标题制作上必须具有自己的特色。可惜,目前还没有见到专门研究企业报标题制作方面的文章,本文试图在这方面略作探讨,聊补空白。 Corporate newspaper is different from the party newspaper, Evening News, Metropolis Daily, industry newspaper, a unique media, which is founded by the enterprise, for business services. This particularity determines that the enterprise newspaper must have its own characteristics in the title production. Unfortunately, at present, I have not seen any articles that specifically study the production of title for enterprises. This article attempts to make a brief discussion in this area and give a brief introduction.