品牌不是广告宣传而形成的,品牌的内涵包括很多内容,如产品质量、性能、价格、服务、供货及时性和多样性等许多因素。一个品牌如果离开产品内涵的支持,而只是一味地强调广告宣传,就好比没有基石的空中楼阁一样,只能是昙花一现。或者说象肥皂泡一样最终破灭。曾经名噪一时的“标王”事件,由于过分追求广告宣传,最终也只能偃旗息鼓,草草收场,并没有产生相应的经济效益。广告宣传只是产品的促销手段。 Brand is not formed by advertising, the brand’s content includes a lot of content, such as product quality, performance, price, service, delivery timeliness and diversity and many other factors. If a brand to leave the product content support, but just blindly emphasize advertising, like the cornerstone of the building without the cornerstone, can only be short-lived. Or eventually burst like a soap bubble. Once famous “king” "incident, due to excessive pursuit of advertising, and ultimately only died down, hastily ended, and did not produce the corresponding economic benefits. Advertising is just a product promotion.