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公益广告作为企业或社会团体向公众阐明对社会的责任和义务的载体,以社会公共利益为终极追求,往往也借此提高了企业和团体的形象,向社会展示了自己的理念。借助电视、广播、报纸、网络、海报等各式各样的媒介物,公益广告在我们今天的生活中占据着越来越重要的地位。人人心中都有着自己的公益广告,那么在广告创意人和品牌经理人的心中,什么才是真正有价值的公益广告?让我们聆听这些各自行业内的领袖对此的见解吧。
Public service ads, as the carrier of social responsibility or obligation clarified by enterprises or social organizations to the public, take the social and public interests as the ultimate pursuit and often enhance the image of enterprises and groups and show their ideas to the society. With a wide range of media such as television, radio, newspapers, the Internet, posters, etc., public service announcements occupy an increasingly important position in our life. Everyone has their own public service ads, then advertising creative minds and brand managers in the heart, what is the real valuable public service ads? Let us listen to these leaders in their respective industries view it.