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据中怡康测算,2010年中国家电市场销售额达10758亿元,突破万亿大关,同比增长20.7%,创造历史之年。2011年受经济形势以及房地产政策的影响,家电市场波澜不惊,截止至今年7月,销售规模7202亿元,较2010年同期同比增长13.2%,继2010年高增长之后,市场增速开始回归。厨电作为家电市场一部分,展现出良好的发展态势,从今年的形势来看,行业发展潜力巨大,市场在逐步的走向高端。
According to estimates, in 2010 China’s home appliance market sales of 1.0758 trillion yuan, breaking the trillion mark, an increase of 20.7%, creating a year of history. Affected by the economic situation and real estate policies in 2011, the appliance market was placid. As of July this year, the sales volume reached 720.2 billion yuan, an increase of 13.2% over the same period of 2010. After the high growth in 2010, the market growth began to return . As a part of home appliance market, kitchen appliances show a good momentum of development. Judging from the situation this year, the industry has great potential for development and the market is gradually moving toward a high-end.