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2011-2012年,全球政治经济变数颇多。欧元区债务危机难解、国际油价高企、区域性系统风险升级、国际货币波动,这些因素对企业经济活动的影响力度增加。在这样的局面中,世界主要发达经济体的经济前景均不乐观,发展中经济体则面临产业结构调整和政策收紧的风险。开拓国际市场的企业要预判全球重点国家和地区的政策、经贸走势,结合自身的战略布局和优势,在危中寻机,提高自身风险抵御能力和机会捕捉能力,才有可能在众多的不确定因素中发掘出适合自身的发展机遇。
2011-2012, the global political and economic variables quite a lot. The debt crisis in the Eurozone is in a dilemma. The high international oil prices, the escalation of regional system risks and the fluctuation of international currencies have all contributed to the economic activities of enterprises. In such a situation, the economic prospects of the world’s major developed economies are not optimistic, and the developing economies are at risk of structural adjustment and policy tightening. Enterprises that open up the international market should predict the policies, economic and trade trends of the key countries and regions in the world, combine their own strategic layout and advantages, find opportunities in the crisis, and improve their risk resistance ability and opportunity capture capability. Only in this way can numerous uncertainties Factors to explore for their own development opportunities.