随着网络、手机报等新兴媒体的出现,让逐步走向市场的地州党报面临着严峻挑战。近年来,在多次进行市场调研和读者问卷调查的基础上,巴音郭楞蒙古自治州党委机关报《巴音郭楞日报》根据市场的需求扩版,从16版扩到24版、32版,版面设置经历了多次的变化调整,不仅报纸面貌有了可喜变化,受到读者认可,业内关注和州委领导赞扬,还扩大了《巴音郭楞日报》舆论引导力和市场的影响力。 With the advent of emerging media such as the Internet and mobile newspapers, the state party newspaper that is gradually moving to the market faces severe challenges. In recent years, on many occasions market research and reader surveys, based on the Bayingolin Mongolia Autonomous Prefecture Party Newspaper “Ba Bayolin daily newspaper” based on the needs of the market expansion, expanded from 16 to 24 version, 32 version, The layout has undergone many changes and adjustments. Not only has the newspaper changed its outlook, it has been approved by the readers, the industry has paid tribute to it and the state party committee leaders have praised it. It has also expanded the influence of media guidance and market in the Bayingolin Journal.