如今的市场,真让人捉摸不透。价格战打得再凶,却无人叫好,而价格变得奇贵时,反而一抢而光。为什么市场总是这样阴差阳错?如果弄清以下五大市场现象,兴许能给营销经理们提个醒。有社会需求就会有市场吗?笼统讲,社会需求大于市场需求,市场需求源于社会需求。岛上居民不穿鞋,鞋的需求便只是社会需求,而不能说是市场需求。把社会需求变成市场需求,一方面,得让岛上居民有钱; Today’s market is really unpredictable. Price war fierce fierce, but no one applauded, and the price becomes more expensive, but a grab. Why the market is always so staggering? If you find out the following five market phenomena, may give marketing managers wake up. Will there be a social demand market? Broadly speaking, social demand is greater than the market demand, market demand stems from the needs of society. The residents of the island do not wear shoes, shoes needs only social needs, but can not say that the market demand. To turn social needs into market demands, on the one hand, make the island residents rich;