电子商务是对中国传统药品经营的一个巨大挑战,电子商务的最大优点在于优化交易环节,减少交易成本,成熟的电子商务应该是在企业和最终客户之间,建立一个网络系统,完成全部交易过程。医药行业连锁药店的涌现,促进了该行业对电子商务的需求。当电子商务在这个行业中开始实行的时候,药品批发、零售企业的生存空间将被重新调整,重新定位。 E-commerce is a huge challenge to traditional Chinese medicine. The biggest advantage of e-commerce lies in the optimization of the transaction process and the reduction of transaction costs. The mature e-commerce should be to establish a network system between the enterprise and the final customer to complete the entire transaction process . The emergence of pharmacy chain pharmacies has promoted the industry’s demand for e-commerce. When e-commerce begins to be implemented in this industry, the living space for the pharmaceutical wholesale and retail enterprises will be readjusted and repositioned.