中国有着五千年历史的深厚文化底蕴,如何更好地对传统文化进行传播和传承成为大众媒体考虑的重要问题。电视媒体作为现代社会的第一媒体,传播并传承我国的传统文化的重任是义不容辞的。结合电视媒体特有的传播特点和传播优势对传统文化进行有效的传播,是现在电视媒体的需要探索的。 With its profound cultural heritage of 5,000 years, China has become an important issue for mass media to consider how to better disseminate and pass on traditional culture. As the first media in modern society, it is incumbent on the important task of the media to spread and inherit the traditional culture of our country. It is the need of the television media to explore effectively that the traditional media should be effectively disseminated in light of the unique characteristics and advantages of the media.