旅游市场营销学作为旅游管理类专业主干课程，是培养学生旅游营销与策划能力的综合性课程。结n合教育部《关于一流本科课程建设的实施意见》文件精神，从课程目标、课程内容与资源建设、课程教学内容n及组织实施、课程成绩评定方式、课程评价等方面探讨高校在课程教学改革经验，为旅游管理类专业培养“具n备服务意识、创新精神、管理能力的旅游服务领域高素质应用型人才、德智体美劳全面发展的社会主义建设n者和接班人”目标提供借鉴与参考。“,”Tourism Marketing, as the main course of tourism management major, is a comprehensive course to rncultivate students\' tourism marketing and planning ability. Following the spirit of the Implementation Opinions rnon Construction of First-Class Undergraduate Courses issued by the Ministry of Education, this article discusses rnthe reform experience of course teaching of colleges and universities, from aspects of curriculum goal, curriculum rncontent and resource construction, teaching contents and organization for implementation, curriculum evaluation way, rncurriculum evaluation and so on. References are provided for the training of “high-quality practical talents with service rnconsciousness, innovative spirit, and management ability of tourism services, and socialist builders and successors with rnfull scale development of morality, intelligence, physique and art”for the tourism management major.