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2007年创办的时尚网站YOKA在2013年年末得到百度领投,富达亚洲、赫斯特集团、经纬创投、IDG跟投的1500万美元融资。YOKA创始人周俊说,他“死磕”了7年。周俊在1999年就进入互联网行业创业,几次卖掉退出,在垂直类网站最受推崇的时段创办YOKA。7年间他面对过很多新的诱惑,但他一一拒绝,他给自己的理由是:最难的时候是最接近成功的,人只有在走下坡路时才会轻松,上坡的过程一定很难熬。201 3年冬天的这笔融资,是转折也是里程碑。他的下一步是让YOKA突围。
YOKA, a fashion website founded in 2007, received a lead investment of 15 million U.S. dollars from Baidu Lead, Fidelity Asia, Hearst, Jingwei Venture Capital and IDG. Zhou Jun, the founder of YOKA, said that he was “kicking” for seven years. Zhou Jun entered the Internet industry in 1999 to start a business, several times to sell out, in the vertical web site was the most respected founder YOKA. He has faced many new temptations in seven years, but he refuses one by one. His reasons for himself are that the hardest time is the closest to success, and people are relaxed only when they are on the downswing. The process of going uphill must be very Tough. The financing of 201 winter is a turning point and a milestone. His next step is to break YOKA.