商标平行进口是一个与知识产权有关的贸易问题。它涉及知识产权权利人利益的保护问题;同时,它又与贸易自由化、消费者权益保护问题密切相关。商标权的权利用尽原则和地域原则分别是支持和反对商标平行进口的理由。本文论证了商标权的国际用尽原则,并基于此支持平行进口,同时对平行进口造成的负面影响,我们可多方面采取措施加以规制。 The parallel importation of trademarks is a trade-related issue of intellectual property. It involves the protection of the interests of the owners of intellectual property rights; the same time, it is also closely related to the issue of trade liberalization and protection of consumers’ rights and interests. The principle of exhaustion of rights and geographical principles of trademark rights are the reasons for supporting and opposing the parallel importation of trademarks respectively. This article demonstrates the principle of international exhaustion of trademark rights and, based on this, supports parallel imports while having the negative impact on parallel imports. We can take various measures to regulate this.