“十四大”明确提出建立社会主义市场经济体制,我国将要恢复在“关贸总协定”的缔约国地位,企业进入市场会面临着市场竞争,其竞争的核心是质量的竞争,竞争的形势比以往更加严峻.主要表现在:第一,竞争的范围更广.不仅是产品内在质量、性能的竞争,而且也是.外在质量、质量保证、销售服务、企业合同信誉、企业质量形象全方位的竞争;第二,竞争的对手更多.”入关”意味着我国有义务遵守自由贸易规则,更大程度地实现对外开放政策,大量的国外质优价廉的产品将会涌入国内市场,企业不仅要面对国内竞争对手,而且还要面对强手如林的外国竞争对手; The “14th National Congress of the Communist Party of China” explicitly proposed the establishment of a socialist market economic system. China will resume its status as a party to the “GATT”. Enterprises entering the market will face competition in the market. The core of their competition is quality competition. In the past, it was more severe. The main performance is as follows: First, the scope of competition is wider. Not only is the product’s internal quality and performance competition, but also it is external quality, quality assurance, sales service, corporate contract reputation, and corporate quality image. Competition; Second, more competitive opponents. “Entry to customs” means that China is obliged to abide by the rules of free trade and to achieve a greater degree of openness to the outside world. A large number of foreign products with good quality and low price will be poured into the domestic market. Companies not only have to face domestic competitors, but also face strong foreign competitors.