大约是在五年前,攻击性传播就已然隐见一丝蒙眬身影。某企业老总在一本营销专业刊物上大谈投放广告的五大目标,其中有一条颇为触目惊心,那就是“让竞争对手闹心”——事实上,这也为我们深刻洞察攻击性传播提供了一个很好的视角。激烈的竞争环境只是攻击性传播产生的土壤,而攻击性传播的大行其道,本质上却是因为竞争战略的需要:在一个市场追赶或领跑的漫长过程中,要想成为笑到最后的胜利者,时刻保持对竞争对手的压迫感无疑是极其有效的方法。 About five years ago, it was already a hint of aggressive sexual assault. One company CEO in a marketing professional journals on advertising advertising goals, one of which is quite shocking, that is “let competitors riveters ” - in fact, it also gives us a profound insight into the sexual transmission Provided a good perspective. The fierce competitive environment is only the soil of aggressive communication, and the popularity of aggressive communication is essentially due to the need of competitive strategy. In the long process of catching up or leading the market, if you want to be the last to win, It is undoubtedly an extremely effective way to keep pressure on competitors at all times.