情景营销则是以“心理体验”为核心,注重不同消费者在不同场景下的心理需求有研究显示,2000年人类平均注意力时长为12秒,而现在只有8秒,消费者每天接收的广告信息,十年前是3000条左右,到如今变成了每天5000多条。在这样一个信息碎片化时代,单纯的“信息触达”已经很难让品牌进入到消费者的头脑,营销的信息不仅要抓住场景, Scenario marketing is based on “psychological experience ” as the core, focusing on different consumers’ psychological needs in different scenarios Studies have shown that in 2000 the average human attention span of 12 seconds, and now only 8 seconds, consumers receive daily Of the advertising information, a decade ago is about 3000, and now has become more than 5,000 daily. In such an era of information fragmentation, pure “information touch” has been difficult to get the brand into the minds of consumers, marketing information not only to grasp the scene,