“企业80%的利润来源于20%的顾客”,这是大家很熟悉的一句话。对建筑施工企业而言,道理也是一样。中铁十八局集团将“关系营销”的概念引入企业工作中,通过优质服务,不断提高业主的忠诚度,不仅在多个地区实现了滚动发展,而且在任务承揽、完成产值和实现效益方面年年创新高。那么,建筑施工企业应如何实施关系营销战略,以求实现可持续发展呢? “80% of business profits come from 20% of customers,” which is a familiar phrase. The same is true for construction companies. The 18th Bureau of China Railway Group introduced the concept of “relationship marketing” into the work of enterprises, and continuously improved the loyalty of owners through quality services. This not only achieved the rolling development in many regions, but also made progress in the aspects of task contract, output value and realization of benefits Year high. So, how should the construction enterprises implement the relationship marketing strategy in order to achieve sustainable development?