最近,十二位书协主席联合做广告的事情闹得沸扬。一个月前,笔者第一次从《参考消息》上看到整版的宣传广告时,也很吃惊,广告词吹得太离谱,什么“每位书协主席都是中国书法界泰斗级的领袖人物”云云。当时看过之后也没当回事,近日口诛笔伐之声不绝于耳,网上、报纸上都在批评,大抵因为这次广告牛吹得太大了,已经突破了书界人士所能承受的道德底线。不过,仔细想想,当下书法的商品属性越来越彰显,文化属性反而有所降低。在这样的 Recently, the co-advertising by twelve bookstore presidents has been booming. A month ago, the author for the first time from the “reference information” to see the full-page advertising, it is also very surprised, the ad blown too far, what “chairman of each book club are Chinese calligraphy masters Leader ”so-so. At that time, I had not taken seriously after I read it. In recent days there has been a steady stream of verbal vocal opposition. The internet and newspapers have all been criticizing it. The reason is that the advertisement has been blown too far and has broken through the ethical bottom line that can be enjoyed by booksellers. However, think carefully, the current calligraphic merchandise attributes more and more obvious, cultural attributes but decreased. In this way