事件营销即通过策划、组织和利用具有新闻价值、社会影响以及名人效应的人物或事件,吸引媒体、社会团体和消费者兴趣与关注,以提高企业或产品知名度、美誉度,树立良好品牌形象,并最终促成产品或服务销售的手段和方式。事件营销能否成功,取决于被借之人的影响力、知名度、社会事件粘连度。事件营销“三借助”与名人合作共推产品与品牌。在选择名人时,应选择在自己所从事领域具有一定权威性的名人,他们的选择和言 Event marketing means attracting media and social groups and consumers’ interests and concerns by planning, organizing and utilizing people or events that have newsworthy, social impact and celebrity effects so as to enhance the reputation and reputation of enterprises or products and establish a good brand image. And ultimately contributed to the sale of products or services means and ways. The success of event marketing depends on the borrowed person’s influence, popularity and social events. Event Marketing “Three Help ” and celebrities push the product and brand. When choosing celebrities, you should choose celebrities who have certain authority in the field they are engaged in, their choices and words