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要说起电子商务企业大佬们的网络营销功力,那还真是了得。京东商城的刘强东8月14号的几条微博,立马儿掀起了轩然大波。“从明天上午九点开始,京东商城所有大家电价格都比苏宁线上线下便宜!并且无底线的便宜,如果苏宁敢卖1元,那京东的价格一定是0元!买大家电的人,不关注京东必吃亏!”这条微博开始了以苏宁为靶子,以降价为主导诱因的市场营销活动,瞬间之内在微博平台上被转发无数。应该说,这是一次非常不错的营销活动。随着微博的不断被转发和被解读,一时之间,京东
To talk about e-commerce business bigwigs network marketing skills, it really is amazing. Jingdong Mall Liu Qiang East August 14, a few micro-Bo, immediately set off a storm. “From nine o’clock tomorrow morning, Jingdong Mall all the major appliance prices cheaper than Suning online and offline! And no bottom line cheaper, if Suning dare sell 1 yuan, then Jingdong price must be 0 yuan! Buy large appliances , Do not pay attention to Jingdong will suffer! ”This microblogging started with Suning as the target, to price-driven marketing incentive activities, within an instant on the microblogging platform was forwarded numerous. It should be said that this is a very good marketing campaign. With the microblogging constantly being forwarded and being interpreted, for a time, Jingdong