“西安人看西安电视,城里人看自己的电视”——这句宣传口号,在西安妇孺皆知,西安电视台成功改版后的影响力可见一斑。众所周知,中国电视媒体存在三个层次,即中央台、省级台、地市台。地方台则受到地域限制,发展空间狭小。因此,对于我们城市媒体而言,差异化经营模式及品牌战略才是我们赢得市场,开拓发展的正确路径。 “Xi’an people watching Xi’an TV, people in the city watching their own TV ” - this slogan, known in Xi’an women and children, Xi’an television station after the successful revision of the influence is evident. As we all know, there are three levels in China’s television media: the CCTV, the provincial-level TV stations, the local TV stations. Local stations are subject to geographical constraints, the development of small space. Therefore, for our city media, differentiated business model and brand strategy is our right to win the market, develop the correct path.