营养保健产品具有易变性、阶段性、连续性和重复性等特点,这些特点对服务营销有有利和不利的影响。营养保健消费者大多是回头客、挑选服务提供者的自由度大小、顾客参与的程度对合格营养服务的期望,决定利用保健的模式。营养保健服务的长期性、互动性、过程性、价格非敏感性等 Nutritional products are characterized by variability, phasicity, continuity and reproducibility, all of which have positive and negative effects on service marketing. Nutrition and health care consumers are mostly repeat customers, the degree of freedom to choose service providers, the degree of customer involvement expectations of qualified nutrition services, the decision to use health care model. Long-term nutrition and health services, interactive, process, price non-sensitivity and so on