互联网的普及和发展,给我们的生活和经济都带来了变化。在网络环境下的商标权,一方面因环境对产品和服务的宣传,广泛扩大了知名度,为企业带来利益。另一方面也产生了特有的商标侵权形式,引发诸多新型商标侵权等问题。这在某种程度上造成商标权利人和使用人的冲突,引发一系列新的商标权纠纷。本文就网络服务提供商以拦截、屏蔽和断开链接的方式对侵害商标权网站,保护商标权的做法,探讨其可行性和合理性。 The popularization and development of the Internet have brought changes to our life and economy. In the network environment under the trademark rights, on the one hand due to environmental promotion of products and services, to expand the visibility of a wide range, bring benefits to the enterprise. On the other hand, it also produced unique forms of trademark infringement, causing many new types of trademark infringement and other issues. To a certain extent, this caused conflicts between trademark owners and users, triggering a series of new trademark disputes. This paper discusses the feasibility and rationality of ISPs’ practice of trademark infringement and trademark protection by intercepting, shielding and disconnecting the links.