投资者开辟新战场时,无须一味盯住备受追捧的金砖国家。墨西哥宏观经济环境稳定、购买力旺盛、地理优势明显、劳动力成本低廉,再加上政策向投资倾斜,投资风险相对较小,是极富吸引力的投资目标国。很多企业在增长战略中越来越重视地理扩张。但开辟新的市场时,最好不要只盯着人人追捧、媒体曝光率比较高的国家和地区。一旦选定投资对象,就要在绝对和相对的层面就各种可能性做深度分析。重点是要权衡风险与潜在的回报,同样要分析清楚短期、中期以及长期的境况。自从高盛首席经济学家吉姆·奥尼尔(Jim O’Neill)2001年发表文章,把巴西、俄罗斯、印度 Investors need not blindly focus on the highly sought after BRICS countries when opening up new battlefields. Mexico’s macroeconomic environment is stable, with strong purchasing power, obvious geographic advantages and low labor costs. Coupled with its policy-oriented investment and its relatively low investment risk, Mexico is an attractive target country for investment. Many companies are placing more emphasis on geographic expansion in growth strategies. However, opening new markets, it is best not to stare at everyone sought after, the media exposure is relatively high in countries and regions. Once the investors are selected, an in-depth analysis of the various possibilities is made at both absolute and relative levels. The key point is to weigh the risks and the potential rewards. We also need to analyze the situation in the short, medium and long term. Since Jim O’Neill, the chief economist at Goldman Sachs, published an article in 2001 that put Brazil, Russia, India