无形资产的价值效应报载:“1997”纪念酒(含啤酒、白酒、系列饮料)由徐州汉都实业发展有限公司创意策划,并获得商标注册权,同时以500万元转让费拍卖,终于被江苏宿迁凤凰泉啤酒有限公司买走,创下了中国大陆转让无形资产最高纪录。与此同肘,还引发了国内外数十家名酒厂争相竞购的轰动效应。创意,是一种无形资产,是一种知识产权。创意,作为无形资产纳入市场 The value effect of intangible assets was reported: “1997” commemorative wine (including beer, liquor, and serial beverages) was creatively planned by Xuzhou Handu Industrial Development Co., Ltd., and obtained trademark registration rights, and at the same time, it was auctioned at a transfer fee of 5 million yuan. It was finally bought by Jiangsu Suqian Phoenix Spring Beer Co., Ltd., setting a record for the transfer of intangible assets in mainland China. At the same elbow, it also triggered the sensational effect of dozens of famous wineries competing at home and abroad. Creativity is an intangible asset and an intellectual property. Creativity, Including Intangible Assets into the Market