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桃花坞年画历史上曾经繁盛,现发展式微,已列入“非物质文化遗产”保护名录。实地访谈和市场调研显示,民众对桃花坞年画的历史文化的价值和艺术审美价值仍有较高的认可度,尽管目前面临着市场需求不高,政府扶持较弱,产业人才缺乏等问题,但其仍有较好的发展基础和发展空间。其自身价值发挥之需,嬗变以存活态生存之需,是桃花坞年画的发展动力;礼品化发展,携手旅游业的发展,则是其活态传承、延伸空间的未来发展方向。
The history of Taohuawu New Year’s paintings once prospered and is now in a decline. It has been listed in the “Intangible Cultural Heritage” protection list. Field interviews and market surveys show that people still have high recognition of the historical and cultural values and artistic aesthetic value of the Taohuawu New Year pictures. Despite the current market demand is not high, the government support is weak, the lack of industrial talent and other issues, but the people, It still has a good foundation for development and space for development. Its own needs of value, the evolution of living need to survive is the development momentum of Taohuawu New Year pictures; gift of development, hand in hand with the development of tourism, is its living heritage, the future development of space for development.