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“酒香不怕巷子深”是中国传统文化的经典名言,但是随着时代的进步和社会的发展,这句话似乎正在一步步被推翻。信息传播的便捷性和快速性使“不香的酒”也日渐出现在大众视野的中心,好酒独领风骚的时代已经一去不复返,因为品牌的影响力正在日益扩大,产品的质量可以提升,但是品牌影响力的提升却不是一朝一夕之事。良好的品牌对任何一家企业都有着不可忽视的积极形象,广播媒体也不例外。本文从广播媒体品牌建构入手,分析广播媒体进行品牌建构的重要性和具体措施,以期为广播媒体的品牌建构指出一条顺利前行的道路。
“Wine is not afraid of the alley” is a classic saying of traditional Chinese culture, but with the progress of the times and the development of society, this sentence seems to be being overthrown step by step. The convenience and speed of information dissemination make “non-fragrant wine ” is also emerging in the public view of the center, the era of good wine domination gone, because the influence of the brand is expanding, the product The quality can be improved, but the improvement of brand influence is not an overnight thing. A good brand has a positive image that any business can not ignore, and the broadcast media is no exception. This article starts with the brand building of broadcast media, analyzes the importance and specific measures of brand building of broadcast media, and points out a smooth way forward for brand building of broadcast media.