良好的品牌建设能够为自身旅游酒店行业的发展提供完整的形象发展以及文化表现,进而促进消费者在进行消费的时候可以依据品牌形象进行选择,增强企业在市场当中的竞争力,因此,对于如何构建优良的旅游经济连锁品牌建设成为了酒店行业研究者不断探索的热点话题,所以本文也依次为研究重点,希望通过市场分析建设更为全面、良好的品牌特征,为酒店行业后期的发展垫定基础。 Good brand building can provide a complete image development and cultural performance for the development of its own tourist hotel industry, thereby promoting consumers’ choices of brand image in the course of consumption and enhancing the competitiveness of enterprises in the market. Therefore, Construction of a good chain of tourism economy building has become a hot topic in the hotel industry researchers continue to explore, so this article followed by research priorities, hope that through market analysis to build a more comprehensive and good brand features for the development of the hotel industry in the post-mat basis.