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新媒体技术的迅猛发展颠覆了人们的生活习惯和思维方式,其强大的发展态势与高效便捷的传播优势为校友会工作,尤其是校友文化建设带来了机遇与挑战。本文从校友文化的内涵入手,分析了新媒体平台应用校友文化建设的意义,提出了新媒体平台拓展校友文化建设的具体路径,为新媒介视域下校友文化建设提供理论参照。
The rapid development of new media technology subverts people’s habits and ways of thinking, and its strong development trend and efficient and convenient dissemination of advantages for the Alumni Association, especially alumni culture has brought opportunities and challenges. This article starts with the connotation of alumni culture, analyzes the significance of alumni culture construction by the new media platform, puts forward the specific path of a new media platform to expand the alumni culture construction, and provides a theoretical reference for the alumni culture construction under the new media perspective.